Here’s my question: If you present your work professionally (and that means well-edited and properly formatted) when exactly does the customer in the Kindle Store tumble to the fact that your book is self-published? You have to scroll down really far, well below the book description to find the publisher data. Do readers do that? Or do they just go to the Look Inside, then make their choice about purchasing? I looked at a couple of pages of an Amazon Search for “Epic Fantasy”, as a test, and I really couldn’t tell unless I clicked on an individual book and looked inside it. There’s no cover blurb that screams “Self-Published”.
If we can remember that we are Indie Authors and Indie Publishers, and do all aspects of both jobs with equal attention, if we make our writing the best it can be, and don’t rush a project into print too soon, we are more likely to have a decent product to promote—and no reason to apologetically refer to our books as anything other than…books!
And then the readers, the sales, the reviews will come. But the writing comes first!